Ever wonder what goes into the timeless elegance of an Isabel Bernard campaign? Join us behind the scenes for a day with our creative team—where every detail, from the earliest concept sketches to the final campaign shot, is carefully orchestrated to capture the Isabel Bernard spirit.
Early Planning: Laying the Creative Foundation
Our typical day begins with a deep dive into the campaign calendar. Which collection launch is on the horizon? What stories do we want to tell, and how do we bring the essence of the brand to life? Planning starts far in advance—around 20 weeks before any launch, our team gathers to brainstorm and develop the creative concept for the new collection. This includes mood boards, key visuals, and ideas that reflect the mood, style, and message we want to convey.
The Countdown: From Vision to Execution
As the weeks go by, the initial ideas take shape. About 12 weeks before launch, we lock in the final shoot plan: assembling the right team of photographers, stylists, models, and makeup artists; scouting and booking the perfect location; selecting every piece of jewellery and each look that will be featured.
With the details confirmed, the energy in the studio grows—anticipation builds for shoot day.
Shoot Day: Where Creativity Comes Alive
Shoot day starts early. The creative team arrives on set, buzzing with excitement. Our makeup artists and hair stylists focus on enhancing each model’s natural beauty, creating a look that exudes subtle sophistication. Meanwhile, outfits are steamed, lighting is perfected, and cameras are prepped for action.
The entire team collaborates closely: stylists ensure every outfit fits perfectly, photographers test lighting setups, and everyone rallies to capture the precise mood and elegance Isabel Bernard is known for. Once the first model is ready, test shots are taken, adjustments are fine-tuned, and then the magic truly begins.
It’s a long day—filled with multiple looks, locations, and the occasional creative improvisation. After dozens of shots and hundreds of moments captured, we wrap, exhilarated and inspired.
Post-Production: Crafting the Story
A few weeks later, the creative team receives the first round of edits. We pour over the raw material, meticulously selecting, refining, and perfecting the final images. Every visual must embody our vision and the values of Isabel Bernard: timeless, modern, and undeniably elegant.
The Final Steps: Sharing the Story
As we approach the last eight weeks before launch, the final campaign materials come together. The best images and video are transformed into lookbooks, social content, website banners, and advertising—every asset designed to introduce the new collection to the world in style.
At Isabel Bernard, each campaign is a reflection of months of planning, passionate teamwork, and creative energy. When you glimpse our latest launch, you’re not just seeing jewellery—you’re witnessing a collaborative story, crafted with love, anticipation, and a shared desire to inspire you with every collection.
